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_54_ the OM marketing "most good" option

• ie, finding out how to be a philanthropist in the most effective way
• (OR, lets one find the best bus. opp'ties out there? Would require more centralized data.)
• an example: "Results, a group that lobbies on behalf of the world's poorest people, estimates that, for the first time ever, the world can see a
• possible end to these diseases. Deaths from tuberculosis have declined by 40 percent due to better treatments made possible by the fund."
• http://www.deseret.com/article/765640686/Diseases-are-on-the-run-in-Africa-and-elsewhere.html